November 2023
Chain Reaction is a rebranding of the Bicycle Leadership Conference.
Previously, the Bicycle Leadership Conference was branded to represent a more corporate audience. Many of the attendees were there to lecture about biking, and few were there to actually connect with other people in their community and learn more about their interests.
In the rebranding of this conference ideas of connection, education, and physical biking activities will be emphasized. Chain Reaction is an event for cycling enthusiasts and takes place in Denver, Colorado.
The event features speakers, classes, and group bikes around the city. As an effort to inspire connection and community building, branded signage is placed around the city at restaurants, cafes, and parks. This is to indicate to event attendees where to socialize and meet other people with common interests as they bike around the city.